Google is the most widely used search engine in the world, with over 90% of the global search engine market share. As of 2021, Google processes more than 5.6 billion searches per day, which translates to over 2 trillion searches per year. This staggering number reflects the sheer volume of information people are seeking online every day, from news updates to product reviews, to answers to their most pressing questions. With such a massive audience, businesses that want to reach their target customers cannot afford to overlook the importance of optimizing their online presence for Google search.

Pay Per Click (PPC) advertising is a form of digital marketing where businesses pay for their ads to appear on the search engine results page (SERP) when someone searches for a keyword related to their business. This type of advertising on the Google Platform is commonly known as Google Ads.

Google Ads works with businesses bidding on specific keywords (ex. "Barbers near me") and paying for each click their ad receives. The more a business is willing to pay per click, the higher their ad will appear in the SERP. When someone clicks on the ad, the business is charged, but they have the potential to convert that click into a sale or lead.

Hiring an agency to manage Google Ads can greatly benefit a business's website traffic and conversions. A professional agency can help a business create effective ad campaigns, target the right audience, and optimize their ads for better performance. This can lead to increased website traffic, higher conversion rates, and ultimately, more sales.

1. Targeted advertising: Google Ads allows businesses to target specific keywords and demographics, ensuring that their ads reach the right audience.
2. Cost-effective: Businesses only pay for the clicks their ads receive, making it a cost-effective advertising option.
3. Measurable results: Google Ads provides detailed analytics and reporting, allowing businesses to track the success of their campaigns and make data-driven decisions to improve their performance.