In today's digital age, your website is your store front for thousands of customers searching for products or services like yours online. Getting noticed online is crucial for your business success but he become increasingly difficult with more businesses competing for attention. One of the most effective ways to achieve reaching more customers online is through Search Engine Advertising on Google, commonly known as Pay Per Click (PPC) advertising. At WillowStone Marketing, we specialize in helping businesses across Canada harness the power of Google Ads to reach their target customers and achieve their unique goals. Whether you're looking to increase website traffic and brand exposure, generate leads, or boost your stores online sales, our team of experts is here to guide you every step of the way.

Google processes 8.5 Billion searches every day (99,000 Searches every second) - These are your customers!

What is Google Pay Per Click (PPC) Advertising?

Google PPC advertising is a model where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to your site rather than attempting to earn those visits organically. While optimizing your website for search engines (Search Engine Optimization or SEO) is equally important and can get you customers organically (without paying for clicks) achieveing a sustainable number of monthly visitors can be difficult and often times take months or years to achieve. Therefore, If you're looking to drive traffic to your business website right away, then Google Search Engine Advertising with Pay Per Click campagns is the right choice. Here’s a breakdown of the key components:

• Keywords and Search Phrases: These are the terms your potential customers type into Google. For example, a customer looking for dental services might search "best dentist near me" or a customer looking for a plumbing company might say "affordable Plumber near me".
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• Ad Creation: Google Ads are displayed exactly like regualr search results. We design highly optimized ads that show up first, attract clicks and drive traffic to your website.
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• Targeting: Ads can be targeted based on a variety of measurements that reach your specific customer. For example, you might want to target customers in a specific Geographic location (like the city your products or services are sold), demographics (like males or females aged 20-30 years old), interests (customers who have shown previouse interest in your product or service). All ads can be completely tailored to use either one or all of the targeting combined.
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• Bid Management: All ads will display based on a Bid price - your bid price relative to competitors is the difference between you showing up above or below other companies offering ads to a similair product or service. We manage your bids to ensure you get the greatest possible placement within your budget and get the best return on investment.

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What are Key Performance Indicators (KPI's) for Google Ads?

Key performance indicators or KPI's are how we report on the success of your google ad campaign. At WillowStone Marketing we provide our clients with continuous updates on how their campaigns are doing. Understanding the success of your PPC campaigns involves monitoring several KPIs:

• Clicks: The number of times users click on your ad.
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• Conversions: Actions users take after clicking your ad, such as making a purchase or filling out a contact form.
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• Impressions: The Number of times your ad was displayed for user.
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• Click Through Rate (CTR): The percentage of people who click on your ad after seeing it.
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• Cost Per Click (CPC): The amount that was paid for each click on your ad.
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• Cost Per Conversion: The total cost for clicks on your ad divided by the number of conversions - users who took action (ex. phoned your company).

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How to Create Google Ad's?

Now that you know why having ads on google is important for your business and understand what the Key Performance Indicators are for a Google Ad Campaigns how the heck do you create one? The esiest and fastest method is to hire an agency (like WillowStone Marketing) with experience and proven track record. But if you wan't to give it a try yourself, follow these steps:

1. Create Your Ads Account: Navigate to ads.google.com and create an ads account. (Follow these Instructions by Google to Create an Ads Account)
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2. Create Your First Ad Campaign. The Types of Campaigns Include: Performance Max Campaign, Search Campaign, Display Campaign, Smart Campaign, App Campaign, Shopping Ads, Video Campaign, Hotel Campaign, Demand Gen Campaign, Call Campaign, etc.. - Choose the Right Ad Campaign for your needs (See Which Campaign Type is best for you).

1. Choose Your Campaign Goal - Are you just looking for clicks to your website so more customers know about your business? Or Maybe you want customers to complete a form or phone your business? All of these are great goals but how you define your goals to Google is up to you. Follow These Steps to choose the right campaign goal.
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2. Choose Your Targeting: Decide who you want to show your ads to. Google will ask for targetting details like Geographic location, demographics, interests and more.. It's important that you understand who you want to target, but dont make it either too specific or too broad. Learn About Targeting Techniques.
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3. Select Ad Keywords: Keywords will be used to show your ads to the right people. We recomend using Google Keyword Planner to identify the best keywords that your customers are using in your target area. Simply enter your geographic area, products or services, and google will provide a list of keywords for you to use. Be careful when selecting keywords that you are not using phrases with multiple meanings or could be customers searching for something else.
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4. Create & Launch Your Ad: Using Google's Ads tool create the ads that customers will see. The process of creating ads will depend on the Campaign type you choose. However, in all Ads Google will ask you to provide the Landing Page URL (the website where clicks will be sent), Ad Headings, and Ad Descriptions. It's important that you use as many relevant keywords in both the headings and descriptions while watching your optimization score to create the best ads. Read about the best Ad Creation Techniques to make your ads as optimized as possible.